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Part-time Poptimist, Par-time Rockist, Full-time Ideaist

Thursday, May 11th, 2006
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  Slate has had a couple of music criticism articles up in the last couple of days, and I very much enjoyed Jody Rosen’s piece on rockism and the poptimists.

  I have tendencies of both. I think i am rockist in that i prefer to support bands who are slaving away with little recognition and even less money instead of those who have done a Cribs episode. I prefer to support bands that appreciate the past and know their history, and steal from it appropriately.

  Yet, when a pop maestro has ideas, well i’m a sucker for that too. Giorgio Moroder is the man in my book, Gamble and Huff, Pharell / The Neptunes, and Norman Whitfield are all pop winners for me because they managed to have a new sound, and bring it to the masses. Hell, i even enjoy Meco.

  For myself, more important than rock pedigree or popular appeal are the fresh ideas in your music. Moroder was an innovator, Gamble and Huff added a flavor to what was already out there, Whitfield took what was there and turned it up a couple notches. They each had ideas, and even when they attained popularity, they weren’t satisfied that they had ‘the formula’. Whitfield had co-composed “I Heard It Through The Grapevine” in the late 60’s, but was still trying new things in ‘76 with ”Carwash”.

  Times are good for the ideaist. If ideas are your currency, as they are mine, Hip Hop is a great thing. Everyone can be a producer, and while not everyone is a good producer, the ideas are out there. Madlib and Dangermouse may not be pop yet, but that day is not far away. If you want a completely different idea, throw on a Dalek album. It still has Hip Hop DNA, but is a completely different animal. The palette that producers are working from has exploded, and is not confined to such antiquated notions as the ‘instrument’.

  While rockists will talk about the right ideas and poptimists will talk about good ideas, i and others like me will continue to look for new ideas, and pay hommage to those that make them work. 

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